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Why recruitment is your company’s best investment in talent

Strategic recruitment is important in a world where talent is the key to long-term success, according to Edward Cruz, Head of North America at Bentley Lewis. Discovering untapped talent gives companies a competitive edge and by recruiting smartly, you can foster innovation, boost productivity and build a strong company culture. Find out why recruitment is the most important investment you can make for your company’s future in the blog below.

If you ask me what the key to long-term success in any business is, I’ll tell you the same thing I’ve been saying for years. "It all comes down to talent." And here’s where it really starts with recruitment. Just like investing in the stock market, recruiting is all about finding value in places others overlook. And if you do it well, it becomes your company's greatest competitive advantage.

You can have the best product, the smartest strategy, and the clearest vision, but without the right people to execute on that vision, it all falls apart. In fact, recruitment is the first and perhaps most important investment you’ll ever make in your company’s future.

Let’s take a look at why smart recruiting should be at the top of your priority list.

Recruiting for Innovation

When you invest, you’re always looking for opportunities that promise long-term growth, and in business, that growth comes from innovation. The fact is innovation doesn’t happen by chance it happens because of people. That’s why recruiting the right talent is essential. You need people who can look at a problem from a fresh perspective and come up with a solution no one else has thought of yet.

Recruitment is the process of discovering this talent before your competitors do. The best companies don’t just wait for innovators to walk through their doors they actively seek them out. By building a recruitment strategy focused on identifying potential innovators, you’re effectively securing your company’s future ability to stay ahead of the curve.

Just like finding a great stock at a bargain price, finding undervalued talent early before they become household names can provide the kind of competitive advantage that’s hard to beat.

Productivity Starts with Recruitment

Just as you wouldn't buy a company without checking its fundamentals, you shouldn’t hire someone without understanding their ability to deliver results. Recruiting top talent is about more than just filling positions. It’s about finding people who will be productive from day one and will add value to your company consistently over time.

Think of your hiring process like a well-diversified portfolio. You want to bring in employees who can handle today’s work efficiently but also grow with your company and add value in the future. When you recruit well, you ensure your business is equipped with people who won’t just do their jobs but do them better than you ever expected.

Great recruiting increases productivity and like compound interest, it has a way of multiplying your returns in the long run.

Recruit Talent That Adapts

One of the biggest lessons I’ve learned over the years is that change is inevitable, whether we’re talking about markets, industries, or economies. The businesses that survive and thrive are the ones that can adapt. And that adaptability starts with hiring the right people through strategic recruitment.

It’s important to remember that the landscape of business is always shifting. Recruit for adaptability, find people who have demonstrated an ability to pivot, when necessary, who aren’t afraid to embrace new technologies or adjust to changing market conditions. When you bring in people who are ready to navigate change, you’re future proofing your company.

Smart recruiting is like investing in companies with strong fundamentals they can weather the storms and come out stronger on the other side.

Customer Satisfaction Starts with the Right Hires

Here’s something to think about.... If your recruitment process brings in mediocre talent, how can you expect them to deliver exceptional customer experiences? You can’t. Your customer experience begins with your recruitment efforts.

Recruiting the best talent for customer-facing roles means recruiting people who understand the value of relationships, who are capable of communicating effectively, and who will go the extra mile for the customer. When you do that, you’re essentially recruiting your customer loyalty. Happy customers are loyal customers, and that translates to long-term value for your company.

In the same way you wouldn’t invest in a business with poor customer relations, you shouldn’t hire anyone who isn’t going to enhance your brand’s reputation.

Recruitment Shapes Your Culture

Great companies don’t just happen they’re built by great people, and those people come from smart recruiting decisions. If you want to build a winning culture, it starts with bringing in people who share your company’s values and are motivated to help your organization succeed. Culture is an investment, and recruitment is how you fund it.

Many companies have always placed a strong emphasis on recruiting for character as much as for skills. Why? Because talent might win you a few games, but character builds a lasting culture that wins championships. The people you recruit today will shape your company’s future. If you want a company that’s known for integrity, innovation, and excellence, those qualities need to be present in the individuals you hire.

And just like in business, a great culture compounds over time.

Recruiting Smart Means Making Better Decisions

Think of recruitment as the front line of decision-making for your company. The people you hire are the ones who will be making critical decisions every day. By recruiting individuals with a proven track record of smart, strategic thinking, you’re setting your company up for success. It’s like buying into a business that’s known for making good decisions you’re trusting that this team will navigate the future with care and precision.

The right recruitment process ensures that your organization is full of people who not only understand the game but know how to make the right calls when it matters.

Recruitment is a Long-Term Investment

In business, we’re always playing the long game. The same is true for recruitment. You’re not just hiring for the next quarter or the next year you’re hiring for the long-term health and success of your organization. And the best employees are just like a good stock they grow in value over time.

Recruitment is an investment in your company’s future. It’s about finding people who will not only contribute today but who will also grow with your business, becoming more valuable as the years go on. And, as with any good investment, the earlier you start, the greater your returns.

My final thoughts

Recruitment may not always get the headlines, but it’s the foundation of any great business. The decisions you make during the recruitment process will shape the future of your company more than any short-term strategy ever could. When you invest in recruiting top talent, you’re investing in the long-term strength, adaptability, and success of your business.

And just like with any good investment, the payoff comes when you take the time to make thoughtful, well-informed decisions.

In our next newsletter: Why Great Recruiters Are Your Business’s Secret Weapon.

What happens when your company can’t find the right recruiters? It’s not just a small problem—it’s a major operational setback that can disrupt your entire organization, draining time, money, and talent. Trust me, this is something you can’t afford to ignore. Stay tuned!"

(Cruz, 2024)